Advertising display sign



Jul 29. 1924. I 1,503,212

NI J. STElNAU ADVERTISING DISPLAY SIGN Fi led Jan. 9, 1922 fizz/672K071 771172633;

Patented July 29, 1924.

ADVERTISING DISPLAY SIGN.

Application filed January 9, 1922. Serial No. 527,826;

To all whom it may concern: N

Be it known that I, NoRvIN J. STEINAU,

a citizen of the United States, residing at Louisville, in the county of Jefferson and State of Kentucky, have invented certain new and useful Improvements in Advertis ing Display Signs, of which the following is a specification.

This invention has todo with an improved advertising display sign. It has reference particularly to an improved con' struction of display sign for use in windows and similar locations.

The main object of the invention is to provide a display sign which when in place against the glass ofthe window will have an appearance very similar to that created by the attachment of letters and other symbols to the face of the glass as is frequently done, but which sign may be manufactured and put into place against the window at a very small cost compared to the usual and ordinary cost of letters as attached to a window in the manner whichis customary and well known.

Another object of the invention is to provide a display sign which when in place against the glass will present a very attractive and artistic appearance, and one superior in many respects to the appearance of letters and symbols as previously attached to the window.

Another object of the invention is to provide a display sign of such construction that the outlines of the letters and other symbols themselves will be emphasized against the background as viewed by a person looking intothe window from the outside. In this connection, another object is to so design and construct the display sign as to take advantage of the usually darkened interior of the store or room so as to emphasize the outlines of the symbols and letters of the display sign itself.

Another object of the invention is to provide a display sign which may be very easily and quickly attached to the window in a relatively permanent and secure manner.

Other objects and features of the invention will appear from a detailed description of the same, which consists in the features of construction and combinations of parts hereinafter described and claimed.

Referring to the drawing:

Figure 1 shows a front face view of a simple display sign embodying the features of the present invention; and

Fig.2 shows a longitudinal section taken on the line 22 of Fig. 1,, looking in the direction of the arrows, the sign being shown as applied to a window or the like.

The advertising display sign of the pres.- ent invention comprises essentially a sheet of card board or paste board cut to the desired exterior configuration, and having its face portion cut and ornamented in the proper manner to provide the desired display figures and symbols- The particular sign illustrated in the drawing is for Oak Hill Coffee, and the exteriorconfiguration of the sign is so out that the outlines of the upper portions of the lettersare established by the configuration of the sign itself, and in like manner the outlines of the lower portions of the letters are-similarly established by the configuration of the sign itself; In addition to the foregoing, the outlines of any other figure, such as the figure of the can of coffee, are established by the contour of the sign itself.

The background of the sign is colored generally a dark color or a dead black as shown in the drawing. The outlines of the lower portions of the upper letters and of the upper portions of the lower letters are completed by the proper shaping of the background as is clearly evident from Fig. 1. Furthermore, the peripheral portions of the various letters or similar symbols are emphasized by relatively heavy outlines such as shown at 3 and 4 in Fig. 1 for the letters O and A respectively. Consequently, the central portions 5 of these letters stand out with greater clearness and emphasis. This effect is emphasized by making the peripheral portions of the letters either dead black to conform with the background, or of the same dark color as the background if it be other than dead black.

The background of the Sign and the peripheral portions of the various letters lie in a fiat plane, so that when the sign is applied directly against the window pane, these portions will lie flush against the glass. On the contrary, the body portions of the letters are upset a very substantial distance as shown in Fig. 2, so that when the sign is set into place against the window pane these body portions of the letters stand a considerable distance away from the glass.

letters or symbols are colored-a contrasting color as compared to the background of the sign, so that the forms of these; lettersandsymbols will stand out against the backgroundof the sign with great emphasis and force. For example, in those cases in which the background of the sign is dead black, the body portions of the letters and symbols may advantageously be made of gold or silver, color and this is the combination which it iscontemplated will-be most frequently used.

When the backgroundof the sign is made deadblack and the body-portions of the letters and symbols are of gold or silver, a very striking'appearan'ce is produced when thexsignsis set against.the'insidef-ace of a window so as to be 'visible to persons-on the outside. wThis is because the black background of the sign itself 'tendsto merge with the relatively dark interior of the store or other room and :therefore the background of the sign itself is not in evidence, but the observer has emphasized to his notice the gold or silver letters and other symbols in a fOIOlblG; manner.- Owing to the upset ing of the letters in the'manner clearly illustrated in Fig. 2, and particularly in those cases in which this upsetting is of abevcled or V'forni, the shading of the two SltlQSaOf theu'pset portion is emphasized, since. the

light striking the same is reflected in differand practiced heretofore.

Thesign itself may be readil attached tn the window pane as a"un1t,'1anc :tlllS attachmerit. may be effectedf in any convenient manner. I prefer, however, to provide at each end. of the sign, or at convenient points around/its perip'hery,'gummed tabs 6'whose front faces are guinmed so that they may be readily attached to the surface of the window after being moistened.

hile Ihave herein shown and described only a particular form of sign embodying the-features of the present invention, still I do not limit myself thereto except asI may do so in the claim.

. I claim:.

As a new article of manufacture, :an advertising display sign. for main conjunction with the surface of a window or the like, said signbeing'provided with letters or other symbols, andzsaid sign comprising a blank of material havingiits peripheral portion cut to the desired contour to establish the peripheries of the low-er portions of the symbols-and to establish the peripheries of the upper portions of the symbols, the body portion of each symbol beingupset or embossed, the peripheral portion of each symbol and a'porti-on of the central portion of the body of the sign being flat and adapt-1 ed. to lie in flush manner against the surface of the window, said flattened portions-being of a dark color, and-ithe'upset portions of the symbols bcingof a brightly contrasting color and means for securing the sign to the surface of the Window with its flat face lyingrfiush' against the-window and with its upset portions-projecting away from the surface of the window, comprising a: pair of gumrned tabs connected :to the sign and adapted "for attachmentwto the surface of window pane, whereby, when-the sign is in place'against the surface of the iWlllClOW, the relatively .d-ark peripheral wp OItlOIlSmOf the symbols and of the bodyof the sign merge with a. relatively darkened e interior; and wherebythe body portions of :the symbols are emphasized- :to 'the observer, substan-. tially as described;

NGRVIN- J. STEINAU. s 

